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EffectIO WP-Optimize Premium - Clean, Compress, Cache 4.5.1

Name: WP-Optimize Premium – Clean, Compress, Cache 4.5.1
SKU: wp-optimize-premium-clean-compress-cache
Price: 70 USD
Availability: 9.99

Original price was: $70.00.Current price is: $9.99. / year

Drop-in compatible replacement & Licensed Product

WP-Optimize makes your site fast and efficient. It cleans the database, compresses images and caches pages. Fast sites attract more traffic and users. Version: 3.2.19 WP-Optimize makes your site fast and efficient. It cleans the database, compresses images and caches pages. Fast sites attract more traffic and users.

Released on: 2025-12-15

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Description

Supercharge Your WordPress Site with WP-Optimize Premium

Make your WordPress site lightning-fast and highly efficient with WP-Optimize Premium – the go-to plugin trusted by over 1 million WordPress sites. This simple yet powerful plugin has everything you need to keep your website lean, clean, and thoroughly optimized.

What Can WP-Optimize Premium Do?

Clean the WordPress Database: Your WordPress database stores not only essential data but also unnecessary clutter. WP-Optimize clears out this unnecessary data, cleans up your tables, and retrieves space lost to data fragmentation, resulting in a fast and efficient website.
Automatic Cleanups: Forget about the hassle of manually performing necessary tasks. WP-Optimize automatically carries out cleanups, saving you time and effort.
Image Optimization: The image optimization compression tool in WP-Optimize Premium utilizes cutting-edge lossy/lossless compression techniques. It converts large images into compressed files, stored in your image library for instant upload. Compress PNG, JPG, WebP, GIF, BMP, and TIF pictures, and enjoy faster page loading speed while reducing server resources.
Automatic Image Compression: Save even more time by enabling the automatic compression of images as they are added to your site. Images can also be automatically converted to the new WebP format.
Caching: WP-Optimize Premium’s caching feature keeps dynamic data in temporary storage, allowing lightning-fast retrieval. This ensures that your web pages load in an instant, enhancing your website’s speed and performance.
Lazy Load: Load only the visible parts of a webpage, making your pages load much faster.
International WooCommerce Support: Serve country-specific content to your customers with appropriate VAT pricing, all cached for optimal performance.
Cloudflare Integration: No need to connect to Cloudflare separately. WP-Optimize Premium automatically purges your websites cache when clearing the Cloudflare cache.
Power Tweaks: Target specific weak points in WordPress Core or popular plugins to improve performance. These power tweaks are designed for advanced users.

Additional Benefits of WP-Optimize Premium:

Boosts website speed and performance
Increases SEO rankings
Reduces server storage and bandwidth requirements
Improves user experience and decreases bounce rate
Effortlessly cleans up unnecessary database clutter
Compresses and optimizes images without losing quality
Reduces page load time and server resource usage
Automatically handles essential cleanups and optimizations
Saves time with automatic image compression and conversion
Enhances caching for lightning-fast web page loading
Supports international WooCommerce stores with optimized content delivery
Easily integrates with Cloudflare for cache purging
Provides power tweaks for advanced performance improvements

If you want to unlock these powerful features and optimize your WordPress site to its fullest potential, WP-Optimize Premium is your ideal solution. Purchase today at the original price of $49, but enjoy a special limited-time discount of 20% off, available exclusively through EffectIO. With the EffectIO Dashboard, you can easily update and manage your plugins, and WP-Optimize Premium comes pre-activated for your convenience. Plus, you’ll benefit from premium support provided by EffectIO. Take control of your WordPress site’s performance and efficiency with WP-Optimize Premium, powered by GPL code and supported by EffectIO.

WP-Optimize makes your site fast and efficient. It cleans the database, compresses images and caches pages. Fast sites attract more traffic and users.

4.5.1 — 23/Mar/2026

FIX: Fixed compatibility issue with WP Remote
FIX: Notice: Function _load_textdomain_just_in_time was called incorrectly
FIX: Resolved weekly cron not running on WordPress < 5.4 by switching to the wpo_weekly schedule
FIX: Database table error when upgrading from free to premium version
REFACTOR: Improved WebP conversion flow by separating capability checks from configuration changes
REFACTOR: Improved auto-optimization handling by correcting static method usage
REFACTOR: Introduced `WP_Optimize_Server_Compatibility` class to centralize all server environment checks
REFACTOR: Removed separate `get_schedule_types()` method in premium version
SECURITY: Enforced capability checks and allowed-command validation for Smush actions triggered via Heartbeat API. Thanks to WordFence for the responsible disclosure
TWEAK: Display the `Enable the caching menu in the admin bar` option only when Cache or Minify is enabled
TWEAK: Improved detection of LearnDash plugin tables
TWEAK: Improved onboarding wizard RTL support and eliminated dependency on the PHP Reflection class
TWEAK: Improved robustness of `uploads/wpo` directory removal during plugin uninstallation
TWEAK: Minify - Don't remove the version query argument when the source is not processed by Minify
TWEAK: Premium - Unused Images - Enhanced detection of edited WordPress images
TWEAK: Prevent deprecation notices in PHP 8.5
TWEAK: Add a notice when `.htaccess` file is not available or renamed in Apache servers

4.5.0 — 11/Feb/2026

FEATURE: Premium - Cache – Added ability to cache only selected URLs
FEATURE: Premium - Minify - Host Google Fonts locally
FEATURE: Premium - Option to enhance page performance by applying Capo.js rules
FIX: Cache - fixed sitemap caching issue
FIX: Improved compatibility with WordPress versions earlier than 6.1
FIX: Reset WebP conversion failure no longer appears in the popup
FIX: Resolved issues with detecting WebP conversion availability
FIX: Smush – Fixed missing tooltip in the 'Compress' pop-up in Media Library
FIX: Stop initialization of page optimizer for non-HTML requests
FIX: Remove marcusschwarz/lessc lib from autoload
TWEAK: Added support for bypassing WPO features via a URL query parameter defined by the WPO_DISABLE_MODE_URL_PARAM constant
TWEAK: Allow some database records cleanup for Kinsta users
TWEAK: Clear cache of archived pages when a related post is updated
TWEAK: Disabled CSS/JS merging by default.
TWEAK: Enhanced 404 detector compatibility with plain permalinks
TWEAK: WP_Optimize_Options::auto_option_settings() is not called in Premium version
TWEAK: Improved timestamp handling to prevent fatal errors on WordPress 4.9
TWEAK: Improved Minify settings UI so JavaScript options correctly show/hide when JS minification is enabled/disabled

4.4.1 — 08/Jan/2026

FIX: Onboarding wizard RTL issue
FIX: Prevented plugin table JSON data in the uploads directory from being updated on every WP-Optimize admin page load

4.4.0 — 12/Dec/2025

FEATURE: Added Onboarding Wizard
FIX: Ensured old cache purging cron job is scheduled successfully
FIX: Fixed a potential fatal error in the WPO_Page_Optimizer class
TWEAK: Fixed the ability to disable caching menu in admin bar
TWEAK: Updated file permissions for wpo-plugins-tables-list.json

4.3.1 — 14/Nov/2025

FIX: Prevent PHP fatal error occurring when cache is enabled and the "Aelia Currency Switcher for WooCommerce" plugin is active
FIX: Cache – Fixed compatibility issue
FIX: Database - Table Usage - Fixed the issue with incorrect table name detection in certain cases
FIX: Fixed UI Issue - Content cut off in "Review Actions" modal under WP-Optimize > Database
FIX: Fixed _load_textdomain_just_in_time trigger too early
FIX: Premium - Unused images - Fixed an issue with clearing the cache of unused images
FIX: Smush - Compressing an image larger than the reSmush.it service limit freezes the popup in the Media Library
FIX: Smush - Fixed issue with multiple images compression action
FIX: Undefined property: stdClass::$plugin_status bug fixed
REFACTOR: Database - Table Usage - enhanced variable names
REFACTOR: Using strict comparison throughout the codebase
TWEAK: Improve detection of cloudflare handling browser cache
TWEAK: Added validation for AJAX commands in the Premium version
TWEAK: Convert already compressed images to webp format when possible
TWEAK: Fix the compatibility issue with ALTCHA when using the ASE Pro Plugin
TWEAK: Improve browser caching by adding max-age option
TWEAK: Premium - Cache - Do not process the cache when the user cannot be identified
TWEAK: Premium - Database - Tables usage report shows data only for active plugins
TWEAK: Premium - Unused Images - Enhanced detection for Revolution Slider
TWEAK: Premium - Unused Images - Improved detection of unused images in Oxygen Builder
TWEAK: Premium - Unused Images - Recognize Oxygen 6 images
TWEAK: Premium - Prevent PHP warnings from Table Usage feature
TWEAK: Remove unused jQuery 1.12.4 dependency
TWEAK: Run database table optimization last
TWEAK: Updated links
TWEAK: Various tweaks and improvements to code

4.3.0 — 22/Sep/2025

FEATURE: Premium - Cache - Cache REST API requests
FEATURE: Premium - Further reduce CSS files sizes by removing unused CSS rules
FIX: Added backward compatibility for timezone and datetime functions and improved status report support for older WordPress versions like 4.9.
FIX: PHP Warning file_exists(): open_basedir restriction in effect
FIX: Prevented buffer initialization during wp-cron when HTML DOM is unavailable.
REFACTOR: Database - Table Usage - Refactored execute_query_analysis() function
TWEAK: Added new UpdraftCentral endpoints
TWEAK: Enhanced multisite support: added performance widget to Network Dashboard and fixed sub-site widgets to show only site-specific 404 request counts.
TWEAK: Fix external loading of Gtag analytics script
TWEAK: Moved the tooltip tag outside the tag
TWEAK: Performance - 404 Detector (Not Found Requests) added a button to clear all logs.
TWEAK: Publishing a post or custom post type (CPT) no longer clears the cache of all posts of the same type.
TWEAK: Removed return statements from constructors and added checks at the point of class instantiation.
TWEAK: Smush - Enhanced compatibility and performance with EWWW Image Optimizer installed
TWEAK: Premium - Added cache support for Nelio A/B Testing plugin
TWEAK: Added a hook to trigger custom code when a page is not cached

4.2.4 — 30/Jul/2025

FIX: Potential PHP fatal error when no site is selected during database optimization in multisite
FIX: Issue where the database optimization spinner remained indefinitely active
FIX: PHP 8.4 compatibility warnings
FIX: Minify default exclusions fatal error
FIX: Premium - Potential PHP fatal error - type hinting error in the database table usage feature
FIX: Premium - Page cache and lazy load meta boxes no longer display on post edit screen when their respective options are disabled
FIX: Only purge relevant files when a published post is saved; also purge the author archive cache upon post save
FIX: Premium - Fixed compatibility of Table usage with WordPress versions earlier than 5.3
REFACTOR: Premium - Database - Table Usage - added missed translation functions
TWEAK: Purged content will preload only when cache is enabled, and the user-agent has been updated to a modern browser and OS version
TWEAK: Update seasonal advert banner logos, texts and links
TWEAK: Update plugin readme text and links
TWEAK: Premium - Cache - Add UI element to ignore query variables
TWEAK: Premium - Database - Table Usage - replaced loading state with native modal
TWEAK: Removed seasonal discount ads except Black Friday

4.2.3 — 15/Jul/2025

FIX: Cache - Resolved PHP warning caused by excessively long cache file names
FIX: Corrected typo from `meta data` to `metadata`
FIX: Cron reschedule event error for hook `wpo_prune_404_log` when `is_minimum_requirement_met` is `false`
FIX: Premium - Fixed a rare PHP warning that could occur when saving a post
FIX: Unused image - incorrect image filtering in multisite
FIX: WP Remote sync conflict caused in v4.2.1 and v4.2.2 By replacing wp_salt with core PHP functions
FIX: YouTube lazy-load – Thumbnail image now falls back to JPG if browser doesn't support WebP
FIX: WebP images were not being served in Firefox on certain environments
TWEAK: 404 detector logs URLs on mobile screens goes out of viewport fixed.
TWEAK: CSS Improvements, better font size handling, remove duplication, and SASS instead of import
TWEAK: Delay YouTube preview image cache purging
TWEAK: Display notice when server does not allow database optimizations
TWEAK: Enhanced database optimization compatibility with jQuery 4
TWEAK: Fixed incorrect transients count in database optimizations UI
TWEAK: Improved sanitization of incoming data in `Updraft_Smush_Manager_Commands`
TWEAK: Minify - Improved compatibility with Divi theme's dynamically generated assets
TWEAK: Multisite corrected site count in database optimizations UI.
TWEAK: Preserve EXIF data is set to false by default in all places at codebase level.
TWEAK: Update URLs of links and images to point to https://teamupdraft.com

4.2.2 — 02/June/2025

FIX: Cache - Resolved unwanted output in WP-CLI and fatal error related to WooCommerce's country-specific files, introduced in v4.2.0
TWEAK: Premium - Cache - Compatibility with WordPress 6.8

4.2.1 — 05/May/2025

FIX: Cache - Compatibility issue with other plugins due to late start of output buffering
TWEAK: Improved array handling in `get_active_plugins()`, potentially avoiding edge-case fatal error

4.2.0 — 01/May/2025

SECURITY: On multisite installs (only), a logged-in site administrator could use an unsanitised parameter to inject unwanted content into SQL queries. Thanks to Marc Montpas for the responsible disclosure.
FEATURE: Premium - Replace YouTube Iframes with preview images to improve page speed
FIX: Fix conflict with the WPML plugin
FIX: Smush - Fixed PHP warning on the Media Library page
FIX: Smush - Fixed issue where the Smush popup would freeze
FIX: WebP images not served after WP-Optimize reactivation
REFACTOR: Smush option removed from media upload modal
TWEAK: Update advert banner logos, texts and links
TWEAK: Add missing separator between compression items in media library
TWEAK: Avoid PHP warning thrown by Page Speed Ninja plugin
TWEAK: Cache - Start caching after plugins loaded
TWEAK: Fix PHP deprecation warning in PHPSQLParser for PHP 8.4
TWEAK: Fix deprecation warning in Updraft_Logger class for PHP 8.4
TWEAK: Fixes absence of checkbox to remove all transients
TWEAK: Premium - Support and feedback links in Help tab now point to getwpo.com

4.1.1 — 05/Mar/2025

FIX: Page builders not working with Delay JS option enabled

4.1.0 — 03/Mar/2025

FEATURE: Premium - Improve performance by caching Gravatar images locally.
FIX: Premium - Unused images - Fixed warnings when moving non existing image to trash

4.0.1 — 17/Feb/2025

FIX: File system usage issue

4.0.0 — 10/Feb/2025

FEATURE: Delay JavaScript execution
FIX: Cache - Fixed PHP warning "Cannot modify header information"
FIX: Minify - Unusual behavior occurs when the "Disable Google Fonts processing" option is enabled
FIX: Smush - Fixed image compression actions in Media Library
REFACTOR: Replacing jQuery Tablesorter with 'sortable-tablesort' package
TWEAK: Cache - Enhance ActivityPub compatibility
TWEAK: Fix PHP notice caused by subscriben plugin advert
TWEAK: Minimum requirements were updated to PHP version 7.2 and WordPress version 4.9
TWEAK: Remove uses of `unserialize` without restriction of allowed_classes
TWEAK: Recognise Independent Analytics Pro plugin tables in database optimization

3.8.0 — 09/Dec/2024

FEATURE: Added a system status page
FEATURE: Logs frequent and highly recurrent 404 requests; introduces a new Performance tab.
FIX: Cache - Legacy Widgets visibility issue with WP-Optimize Cache enabled
FIX: Cache - UI issue: Preload "Cancel" option is gone after reloading the WPO settings page instantly
FIX: Database - optimizing any item also changes the status of other items
REFACTOR: Minify - Removal of the WPO_MINIFY_PHP_VERSION_MET constant
TWEAK: Add a warning message before deleting post metadata or orphaned relationship data.
TWEAK: Bailout early if the minimum PHP version is not met
TWEAK: Introduced logging for cache purge operations, available under `uploads/wpo/logs/cache-*.log`
TWEAK: Open CRON overdue guide in new tab
TWEAK: Persist Analytics Tab when minification is disabled
TWEAK: Premium - Unused Images - Improved detection of images not present in the Media Library, marking them as used
TWEAK: UI improvements in Analytics section
TWEAK: Wrapped checkboxes inside `label` tags in the confirmation popup that appears when clicking the "Remove" button on the Database > Tables tab.

3.7.1 — 20/Nov/2024

TWEAK: Resolved a PHP notice caused by translation loading too early when caching is enabled, introduced in WordPress 6.7

3.7.0 — 21/Oct/2024

FEATURE: Added an option to automatically preload URLs immediately after cache content is purged
FEATURE: Premium - Gather data about table usage by filtering `query` event
FIX: Cache - Scheduled preloading wasn't working
FIX: Inconsistency in `smush_manager_send_command` function
REFACTOR: Smush - Popup styles, remove unused code
TWEAK: Fix fatal implode error when updating to v3.5.0
TWEAK: Image compression - Issue with cancelling smush image compression
TWEAK: Improve module minification logic
TWEAK: Premium - Unused images - Fixed popup when moving images to or restoring images from the trash
TWEAK: Premium - Unused images - Placeholder images in unused images section
TWEAK: Added `security.md` file with information to report security issues

3.6.0 — 12/Sep/2024

FEATURE: Premium - Auto-detect images lacking dimension attributes and add them to improve CLS
FIX: Fixed the issue that disabled WebP conversion due to checking all shell commands for WebP compression
FIX: Premium - Unused Images - The unused image size deletion functionality does not work when images are not in the /yyyy/mm/ folder
REFACTOR: Removed unnecessary static methods in WebP class
TWEAK: Image compression - Rolled back to using popup error notices as in versions prior to 3.4.0
TWEAK: Added a more descriptive error with resolution proposals for failed gzip compression and browser cache tests
TWEAK: Fix broken unused image list thumbnails and download as csv link in Multisite
TWEAK: Fix the singleton pattern in Heartbeat class
TWEAK: Image compression functionality added to the Media Library page
TWEAK: Premium - Cache - Added support for Aelia Currency Switcher plugin
TWEAK: Premium - Unused images - improve clarity in UI for images in post revisions
TWEAK: Added additional checks to the `implode()` function to mitigate the risk of fatal errors on certain instances

3.5.0 — 14/Aug/2024

FEATURE: Premium - Host Google and minimal analytics scripts locally
FIX: Premium - Cache - Single page cache purge/preload feature isn't working
TWEAK: Add logging for the WebP feature
TWEAK: Allow minification of script modules
TWEAK: Cache - Purge the cache when the site is migrated
TWEAK: Improvements to asset minification cache logic
TWEAK: Improvements to reSmushIt curl error message
TWEAK: Minify - Added an option to disable Google Fonts processing when it causes conflicts with other plugins
TWEAK: Move all WPO files from the `uploads` folder to `uploads/wpo`
TWEAK: Style improvement of the loading modals

3.4.2 — 03/Jul/2024

FIX: Removes unnecessary heartbeat calls for retrieving information about images

3.4.1 — 26/Jun/2024

FIX: Issue with bulk editing on the posts and pages edit screen

3.4.0 — 25/Jun/2024

FEATURE: Premium - Smush - Bulk compress / restore from media library
FIX: Deactivate the form for minifying JS/CSS settings when the corresponding option is disabled
REFACTOR: The functionality for the 'Unused Images' feature in ACF has been moved to a separate class
TWEAK: Add UpdraftCentral commands for the latest WP-Optimize features
TWEAK: Adjusted the scheduled preload time for improved performance
TWEAK: Auto-update advanced-cache.php settings during site migration
TWEAK: Cache - Human-readable file names for the cache directory
TWEAK: Caching related cron jobs are activated even though cache is disabled
TWEAK: Image compression - Updated message for restoring images action
TWEAK: Implement Heartbeat API for image compression progress updates
TWEAK: Improving vendor autoload
TWEAK: Introduces a hook (`wpo_force_webp_serve_using_altered_html`) for changing WebP serving method
TWEAK: Minify - Exclude .min files from minification
TWEAK: Minify - Improve list of processed files UI
TWEAK: Optimization of the get_uncompressed_image query
TWEAK: Persist script loading strategy when minifying JS files
TWEAK: Premium - Compatibility with Curcy WooCommerce multi currency plugin
TWEAK: Premium - Unused Images - Added an option to delete original images when scaled versions exist

3.3.2 — 16/Apr/2024

FIX: Ensure the admin bar is not cached when caching is enabled for both logged-in and guest users
REFACTOR: Remove unused code
TWEAK: Cache - Prevent sitemaps being cached
TWEAK: Display a notice when static browser cache is enabled but not working
TWEAK: Premium - Added "Lost your password?" link on plugin's page
TWEAK: Premium - Unused images - Detect Elementor's 'Video' widget's image
TWEAK: Recognise Rank Math plugin tables as used in database optimization
TWEAK: Reduce .htaccess file write operations when WebP is enabled
TWEAK: Seasonal notice content update for 2024
TWEAK: Unused Images - Unused tab displays multiple images for compressed images with WebP Conversion
TWEAK: Prevent multiple AJAX requests being generated by repeated clicks on the "Purge Cache" button
TWEAK: Call the `litespeed_finish_request()` function when attempting to close browser connection on LiteSpeed servers

3.3.1 — 06/Mar/2024

FIX: Cache - Compatibility issue with Jetpack's infinity scroll feature
FIX: Cache - Don't cache activity stream (ActivityPub plugin compatibility)
FIX: Cache - Page not cached comment is added to `robots.txt`
TWEAK: Fix PHP warnings when server variables are not available
TWEAK: Fix Unexpected response alert and PHP warning when cache preloading is triggered manually
TWEAK: Migrate from setInterval to WP heartbeat API to refresh information about backend tasks
TWEAK: Optimization of the WebP Implementation
TWEAK: Update dashboard notice to include all of our plugins
TWEAK: Update the footer review prompt

3.3.0 — 31/Jan/2024

FEATURE: Premium - Ability to preload and purge caches from individual post/page
FIX: Premium - Unused Images - Recognise Elementor's Container, and Section widget background images
FIX: Avoid having repeated minified scripts in the same bundle, it breaks the code in some specific cases
FIX: Cache - TranslatePress compatibility - Post updates purges cache for all related translated languages
FIX: Only try to parse canonical URLs if there is a path or querystring, needed for WPML with multi-domain compatibility
TWEAK: Add cron de-scheduling of all wpo_* events during plugin uninstall
TWEAK: Cache - Always add source code comment about page not being cached, but only add details when WP_DEBUG is ON
TWEAK: Cache - Fix issue with excluding encoded (non-latin) URLs
TWEAK: Do not attempt to close browser connection when the context is not an AJAX action
TWEAK: Minify - Logging more information about why minify static assets cache gets invalidated and regenerated
TWEAK: Revert to the original `matthiasmullie/minify` repository after confirming resolution of previous issues
TWEAK: Setup Cron job to clear failed smush tasks from DB
TWEAK: Using clear text user agent strings instead of regular expressions to identify web browsers for improved clarity
TWEAK: Updater library in the Premium version updated to the current release series

3.2.22 — 23/Nov/2023

TWEAK: Cache - Show a notice in the admin if the config file is missing and caching is enabled
TWEAK: Added support for new emoji styles related hooks introduced in WordPress 6.4
TWEAK: Database - Fix "Optimize database tables" stuck loading state
TWEAK: Premium - Cache - Style improvement for the select2 box from advanced cache settings
TWEAK: Premium - Images - Fix issues with avif images in the unused images feature
REFACTOR: Wrapping most of the external links in the WPO settings pages with the appropriate function
REFACTOR: Remove unused code

3.2.21 — 18/Oct/2023

FIX: Prevent PHP fatal error when updating from older versions of WP-Optimize

3.2.20 — 16/Oct/2023

FIX: WebP - Performance issue because of possible infinite loop
FIX: Cache purging occurred prior to the cache lifespan expiration
FIX: Premium - Smush - Do not consider images in trashed posts as unused
TWEAK - Remove extra slash from plugin asset urls and paths
TWEAK: Image - Add a tooltip next to the restore button on the edit media screen
TWEAK: Premium - Prevent PHP deprecated warning when generating variations from attributes for new WooCommerce variable products
TWEAK: Premium - Purge cache when the `Variation Swatches for WooCommerce` plugin settings get updated
TWEAK: Premium - Settings - Style improvement for the `Purge cache permissions` select2 box
TWEAK: Recognise LearnDash plugin tables in database optimization
TWEAK: Remove empty `uploads/.htaccess` file and remaining cron events
TWEAK: Smush - Disable server info in smush logs by default
TWEAK: Smush - Resolve double log entries when compressing a single image from the media library metabox
TWEAK: Prevent unwanted PHP notice upon update

3.2.19 — 15/Sep/2023

FIX: Cache - Relevant caches are now purged upon updating homepage display settings and posts per page settings
FIX: Minify - Multiline content inside textareas break after exporting and importing settings
FIX: Smush - Images are not compressed with default (image quality = 100) settings
FIX: Premium - Cache - Caching stops working when WordPress salt keys contain backslash (\) character
FIX: Premium - User per role cache not working when tables do not have `wp` prefix
FIX: Premium - When lazy loading is enabled, the picture tag in initial viewport is not visible
TWEAK: Fixed date format and timezone in the cache last modification comment according to the site configuration
TWEAK: Fixed spelling errors in the repository
TWEAK: Minify - The process of purging cache for 3rd party caching solutions now works properly when multiple other solutions are present
TWEAK: Premium - Lazy load - Added Jetpack, Optimole, Rocket Lazy Load, and Smush (WPMU Dev) plugins to the incompatibility notice
TWEAK: Prevent PHP warning upon installing themes from the WordPress repository
TWEAK: Update the composer package yahnis-elsts/plugin-update-checker for PHP 8.2 compatibility

3.2.18 — 11/Aug/2023

FIX: A bug in the v3.2.17 release that caused certain database optimization buttons to be disabled has been fixed
TWEAK: Reset WebP serving method upon updating to version 3.2.18

3.2.17 — 08/Aug/2023

FIX: Automatically compress newly-added images feature now works on multisite in case of attachment ID is the same in both sites
FIX: Minify - No separate try-catch blocks for same handle
FIX: Premium - Unused Images - Recognise Elementor Carousel, Slides, Flip Box, and Site logo widget images
FIX: Premium - Prevent memory exhausted PHP fatal error when using unused images feature with Elementor
TWEAK: External links will open in new tab/window
TWEAK: Remove `htaccess-capability-tester` dependency
TWEAK: Remove residue folders in `uploads/wpo`

3.2.16 — 06/Jul/2023

FIX: HTML minify should not remove `title` tag added by AIOSEO
FIX: Premium - Fetching unused images data is incorrect when previous task queue is not properly unlocked
FIX: Premium - Unused Images - Recognise Elementor background images
TWEAK: Premium - Prevent conflicts between the minify feature and the `YITH Point of Sale for WooCommerce` plugin
TWEAK: Premium - Compatibility issue with Smart Slider 3
TWEAK: Suppress PHP warnings caused by WebP converter
TWEAK: Database optimization - Prevent duplicate AJAX requests, minor code improvements
TWEAK: Smush - Add a cron job to run pending image compressions, ensuring completion of the process even if bulk image compression encounters interruptions or failures
TWEAK: Clean up files on uninstall
TWEAK: Added compatibility for `Custom Permalinks` plugin
TWEAK: If minifying is enabled, then check that the purge cron event exists (not only upon plugin activation)
REFACTOR: Premium - Unused Images - Separate classes for Beaver Builder, Estatik, and Yoast SEO plugins
FIX: Premium - WP CLI commands permission issues solved

3.2.15 — 09/May/2023

FEATURE: Premium - Cache - Added compatibility with the "WooCommerce Multilingual & Multicurrency" plugin's multi-currency feature
FIX: Premium - Above the folder elements should not be loaded lazily
FIX: Prevents minify cache invalidation when asset version is changed but content is same
FIX: Prevent PHP 8 uncaught exception `TypeError` when using CloudFlare
FIX: Add logging destination UI
FIX: Premium - Cache - Prevents a PHP fatal error that occurs when user cache is enabled on sites running on MariaDB with a version prefix of '5.5.5-' and PHP versions prior to 8.0
FIX: Serving WebP images only to supported browsers wasn't working properly when page caching is enabled
FIX: Minify - `inherit` Google fonts method is not working
TWEAK: Prevent PHP deprecation notice when purging minify cache
TWEAK: Cache - Prevent PHP warning when deleting cache
TWEAK: Suppress PHP notice when cannot write to .htaccess file
TWEAK: Add user capability check for smush task manager ajax handling method
TWEAK: Minify - Do not send cache control and last modified headers if already present
TWEAK: Smush - clean up log entries
TWEAK: Correctly handle XX and T1 country codes in Cloudflare's IP country header
REFACTOR: Separate classes for activation, deactivation and uninstall actions

3.2.14 — 30/Mar/2023

FIX: Compatibility with WordPress 6.2 when using PHP 8.x
FIX: Divi builder's edit mode when WebP serving is using the "alter HTML" method
FIX: Premium - Unused images feature - improve compatibility with Beaver Builder and its addons
FIX: Cache - Page caching wasn't working on the IIS webserver
TWEAK: Update seasonal notices
TWEAK: Prevent deprecation notices in PHP 8.2+ [See changelog for all versions](https://plugins.svn.wordpress.org/wp-optimize/trunk/changelog.txt).

Testimonials

Benny O'Brien@benny_obie

The quick response from a friendly team member at @effectioshop honestly caught me off guard.
Nice work!

9:15 PM - Mar 14, 2018

12See Benny O'Brien's other Tweets

Stuart Boyle@stuart_boyle

@effectioshop As an eCommerce developer, effectio.org has enabled me to reach higher expectations and my clients are very happy.

11:30 AM - Dec 14, 2016

8See Stuart Boyle's other Tweets

22,000+ Users · 180 Countries
Trusted by freelancers, agencies & store owners worldwide

How It Works

Install the free EffectIO Dashboard plugin on your WordPress site. It connects to the EffectIO catalog, detects every premium plugin and theme you own, and gives you a single hub to manage licenses, run updates, and keep your admin panel clean — all from one screen.

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One-Click Updates
Update any premium plugin or theme instantly. No manual downloads, no FTP — just click "Update Now."

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License Manager
View, activate, and manage all your license keys in one place. No hunting through emails or vendor dashboards.

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Notification Blocker
Blocks intrusive admin nag screens, upsell banners, and ads that clutter your dashboard. Re-enable anytime.

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Vendor Request Control
Prevents redundant license-check pings to third-party servers for items you already manage through EffectIO.

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Bulk Activation
Club members can activate all eligible plugins and themes at once — one button, zero hassle.

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100% Free
The Dashboard itself costs nothing. Install it and it auto-activates on your domain — no key required.

Get Started in 3 Steps

Download & Install

Download the EffectIO Dashboard zip and install it via Plugins → Add New → Upload.

Browse & Activate

Open EffectIO → Catalog in your admin panel. The dashboard auto-detects your installed items and matches them to your licenses.

Update & Manage

Keep everything current with one-click updates. Manage licenses, block nag notices, and enjoy a cleaner WordPress experience.

Licenses

All WordPress derivative work is GPL-licensed. Most items are pre-activated and ready to use. Some require an activation key — we provide it with your purchase, and the Dashboard lets you apply it in seconds.

Club members enjoy bulk activation: activate every eligible item at once with a single click. No more entering keys one by one.

✅ Money-Back Guarantee

Every item is tested and ships with full features. If something doesn't work and we can't fix it, you get a full refund. We believe premium tools should be accessible — that's why we offer a low-cost subscription so freelancers, small businesses, and agencies can grow without a large upfront investment.