Description:
Tag Pilot PRO is a WooCommerce plugin that pushes standard GA4 eCommerce events into the Google Tag Manager DataLayer. Once the data is there, GTM containers can forward it to virtually any analytics or marketing platform, so data quality and event coverage stay the same regardless of how many platforms are connected. Pre-packaged integrations for GA4 and Facebook Pixel get a store running in minutes, bypassing time-consuming GTM configuration.
It is aimed at WooCommerce store owners who want to study sales funnels in Google Analytics 4, measure conversions from Facebook and Instagram campaigns, and reach new platforms through TikTok, Pinterest and Microsoft UET presets. The free version is limited to Add To Cart and Purchase events, while the PRO version covers view_item_list, select_item, view_item, add_to_cart, view_cart, remove_from_cart, begin_checkout, add_billing_info, add_payment_info, add_shipping_info, purchase and user_data. It also works with third party plugins such as WooCommerce Brands, WooCommerce Wishlists, WooCommerce Multilingual, WPML and Polylang.
Because one plugin sends all data in standardized Google format to Google Tag Manager, it replaces separate tracking plugins that can conflict and slow down the front end. Using the DataLayer keeps tracking information consistent across connected tools and prevents data from being sent twice. Google Consent Mode v2 support means data can be processed only after user consent. A live demo and documentation are available.
Main Features of Tag Pilot PRO – Google Tag Manager Integration for WooCommerce:
- Pushes standard GA4 eCommerce events into the Google Tag Manager DataLayer automatically once activated
- Covers a full set of eCommerce events including view_item, add_to_cart, begin_checkout and purchase
- Ships with presets for Google Ads Enhanced Conversions, Google Ads Dynamic Remarketing, Facebook Pixel Advanced Matching, Microsoft UET, Pinterest, TikTok, Consent Mode and Server-side GTM
- Offers pre-packaged integrations for GA4 and Facebook Pixel so you can be up and running in minutes
- Supports Google Consent Mode v2 so data is only processed after user consent
- Works with third party plugins such as WooCommerce Brands, Yith Brands, WooCommerce Quick View, WooCommerce Wishlists, WPC Smart Wishlist, WooCommerce Multilingual, WPML and Polylang
EffectIO members receive updates through the managed update channel. Install the EffectIO Connect plugin on your site and it handles activation, updates and licensing automatically.
Need a dashboard view of all your EffectIO assets? The EffectIO Dashboard shows what is installed, what is licensed, and what has an update available.
The 1.18.0 version stays on this update channel for the subscription year.
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