EffectIO WP Fusion - Media Tools Addon 1.5.1

Description:

The WP Fusion Media Tools Addon extends WP Fusion with the ability to track user engagement with embedded media. It watches the videos and audio that are embedded on a WordPress site and records how visitors interact with them. Rather than leaving that activity on the site alone, the addon passes it into the connected CRM in the form of tags. The version covered here is 1.5.1.

Tracking works through triggers. When a visitor engages with an embedded video or embedded audio, certain triggers can fire, and each trigger applies a tag in the CRM. The tags therefore reflect what the visitor actually did with the media on the page. Because the addon deals with embedded media specifically, it is the videos and audio placed on the site's pages that are followed, and engagement with those elements is what produces the tags.

Because the outcome of every trigger is a tag, the addon turns media engagement into CRM data. The site does not need to keep its own record of what happened; the record lives in the CRM as tags that were applied when the triggers fired. Both embedded video and embedded audio are covered, so the same approach applies whichever of the two media types a visitor engages with. The addon sits alongside WP Fusion and handles the tracking of engagement with embedded media, applying tags in the CRM based on the triggers that have been set.

The addon is aimed at people who run WordPress sites with WP Fusion and a CRM, and who publish embedded video or audio for their audience. If it matters whether visitors engage with that media, and if the CRM already works with tags, the addon provides the connection between the two. Engagement with embedded videos and audio on the site becomes tags in the CRM, based on the triggers that are in place, which keeps the record of media engagement where the rest of the CRM data lives.

Main Features of WP Fusion – Media Tools Addon:

• Tracks user engagement with embedded videos
• Tracks user engagement with embedded audio
• Applies tags in your CRM based on media engagement
• Uses certain triggers to apply CRM tags

EffectIO members receive updates through the managed update channel. Install the EffectIO Connect plugin on your site and it handles activation, updates and licensing automatically.

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The 1.5.1 version stays on this update channel for the subscription year.