Description:
Thrive Optimize is a WordPress A/B split testing plugin built to optimize landing pages. It works as a landing page optimization tool for Thrive Architect and is made especially for non-techies. The plugin lets you test two or more landing page variations against each other to find out which one turns more visitors into subscribers, instead of relying on guesses or the claims of marketing experts. The vendor illustrates this with a real split test where a text landing page converted at 20.89% while a video landing page converted at 14.14%, a difference of 258 subscribers in three weeks.
According to the vendor, running split testing in WordPress usually means choosing between three options: free but complicated tools such as Google Optimize, which require switching between your site and a testing dashboard and copy-pasting code snippets; super advanced and super expensive enterprise testing services aimed at large businesses; or clunky, free WordPress plugins that are basic and have not been updated in years.
Thrive Optimize positions itself as the alternative to these options. Copy-pasting code snippets into the head section of your pages is described as the norm with other A/B testing software, and the plugin is presented as a simpler way to run tests without that setup.
The vendor’s own page for Thrive Optimize has the full details.
Main Features of Thrive Optimize:
- Run A/B split tests on your landing pages in WordPress
- Works as a landing page optimization tool for Thrive Architect
- Designed for non-technical users with no code snippets to copy and paste
- Compare two landing page variations to see which converts more visitors into subscribers
- Track conversion rates for each tested variation over time
- Part of a suite that includes lead generation, scarcity campaigns, and testimonial management tools
EffectIO members receive updates through the managed update channel. Install the EffectIO Connect plugin on your site and it handles activation, updates and licensing automatically.
Need a dashboard view of all your EffectIO assets? The EffectIO Dashboard shows what is installed, what is licensed, and what has an update available.
The 10.9.3.2 version stays on this update channel for the subscription year.
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