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Google Tag Manager for WooCommerce PRO

EffectIO Google Tag Manager for WooCommerce PRO 1.13.2

Original price was: $70.00.Current price is: $9.99. / year

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Push WooCommerce eCommerce (Enhanced Ecommerce and GA4) information to GTM DataLayer. Use any GTM integration to measure your customers' activites. Version: 1.13.2

Released on: 2024-12-11

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Google Tag Manager for WooCommerce Pro: Track and Measure eCommerce Events with Ease

Google Tag Manager for WooCommerce Pro is a comprehensive WordPress plugin that seamlessly integrates WooCommerce with Google Tag Manager. By efficiently tracking multiple eCommerce events, this plugin allows you to optimize your online store’s performance and gain valuable insights into your customers’ activities.

With support for view item list, view item, select item, add to cart, remove from cart, begin checkout, and purchase events, you can accurately track and measure conversions across various channels, including analytics, web ads, and social media platforms.

Features and Benefits:

  • Effortless integration of WooCommerce with Google Tag Manager, eliminating the need for separate plugins for each integration.
  • Ensured consistent and accurate tracking data using the standard DataLayer approach.
  • Lightweight tracking scripts for optimized page load times.
  • Compatibility with the latest eCommerce event standards and seamless support for GA4 Ecommerce and UA Enhanced Ecommerce.
  • Clean and straightforward setup for eCommerce tracking, simplifying the often complex process.
  • Responsive and comprehensive customer support from the dedicated team behind the plugin.
  • Updates available through the EffectIO Dashboard, with plugins conveniently pre-activated.
  • Accessible GPL code and premium support provided by EffectIO.

Customer Reviews:

  • “Setting up eCommerce tracking for GA4 has been such a headache. This plugin made it so simple. Excellent support!”
  • “This plugin is super simple and works well. The customer support on the pro version is top-notch, offering custom solutions. Really happy!”
  • “Migrated to this plugin from another one that wasn’t good enough. The simplicity and effectiveness of this plugin, combined with outstanding customer support, make it a winner.”

Try Google Tag Manager for WooCommerce Pro today and experience the advantages it offers over direct integrations. Make use of the EffectIO update channel for cost-saving updates and unlock exclusive super deals with discounts ranging from 30% to 90% off.

Push WooCommerce eCommerce (GA4) information to GTM DataLayer. Use packaged GTM integration to measure your customers’ activities.

*** Google Tag Manager for WooCommerce PRO ***

2024-12-03 - version 1.13.2
* fix - fixed issue with `purchase` event fired just after order form submission
* tweak - order monitor improvements
* tweak - server-side `purchase` event improvements

2024-11-24 - version 1.13.1
* tweak - order monitor improvements
* fix - added block checkout compatibility to `add_shipping_info` and `add_payment_info` events 
* tweak - tested against the latest versions of WordPress and WooCommerce

2024-11-15 - version 1.13.0
* add - added product feed generator
* add - added default consent mode state
* add - added server-side GTM snippet modifier
* add - added ability to add extra parameters to ecommerce object
* add - introduced tools gallery
* add - introduced orders monitor
* add - improved styling of events inspector

2024-07-05 - version
Full Changelog 
*** Google Tag Manager for WooCommerce PRO ***

2024-12-03 - version 1.13.2
* fix - fixed issue with `purchase` event fired just after order form submission
* tweak - order monitor improvements
* tweak - server-side `purchase` event improvements

2024-11-24 - version 1.13.1
* tweak - order monitor improvements
* fix - added block checkout compatibility to `add_shipping_info` and `add_payment_info` events 
* tweak - tested against the latest versions of WordPress and WooCommerce

2024-11-15 - version 1.13.0
* add - added product feed generator
* add - added default consent mode state
* add - added server-side GTM snippet modifier
* add - added ability to add extra parameters to ecommerce object
* add - introduced tools gallery
* add - introduced orders monitor
* add - improved styling of events inspector

2024-07-05 - version 1.12.0
* add - added `add_to_wishlist`, `remove_from_wishlist` ecommerce events, compatible with WooCommerce Wishlists and WPC Smart Wishlist
* add - added `language`, `change_language`, `currency`, `change_currency` events, compatible with Polylang, Polylang PRO, WPML and WooCommerce Multilingual
* add - added background server side events processing feature
* fix - fixed `select_item` event
* tweak - tested against the latest versions of WordPress and WooCommerce

2024-04-25 - version 1.11.6
* fix - improve new frontend wp hooks compatibility

2024-04-24 - version 1.11.5
* tweak - enhance server-side Measurement Protocol communication
* tweak - add more user data points
* tweak - make select_item selector wider
* tweak - improve remove_from_cart compatibility
* add - adds full user data to user_data and add_billing_info events
* add - advanced option to defer events after DOM Ready event

2024-04-06 - version 1.11.4
* tweak - remove too intrusive service links
* tweak - add settings on checkout events 
* tweak - tested against the latest versions of WordPress and WooCommerce

2024-02-05 - version 1.11.3
* tweak - tested against the latest versions of WordPress and WooCommerce
* add - add documentation links on presets gallery
* tweak - remove BETA badge from GTM server-side
* add - add service links in support section

2023-12-28 - version 1.11.2
* tweak - tested against the latest versions of WordPress and WooCommerce

2023-11-10 - version 1.11.1
* tweak - tested against the latest versions of WordPress and WooCommerce

2023-10-20 - version 1.11.0
* add - adds possibility to choose when purchase in browser should be tracked (thank you page only or just after order creation)
* fix - adds missing price property in Facebook Pixel Advanced preset
* fix - fixes 'view_cart' event on cart block page
* tweak - tested against the latest versions of WordPress and WooCommerce

2023-09-28 - version 1.10.21
* fix - fixed passing user data to dataLayer

2023-09-26 - version 1.10.20
* tweak - changes plugin author

2023-09-20 - version 1.10.19
* add - added support for Google Tag Manager for WooCommerce PRO - Zaraz Addon

2023-09-19 - version 1.10.18
* add - added 'discount' property in ecommerce item
* tweak - tested against the latest version of WooCommerce

2023-09-15 - version 1.10.17
* fix - fixed issue with Google Ads Conversions and TikTok Ads requests
* tweak - tested against the latest version of WooCommerce

2023-09-07 - version 1.10.16
* add - improved Google Analytics 4 events attributes
* fix - fixed issue with cached checkout requests

2023-08-30 - version 1.10.15
* add - improved purchase tracking
* tweak - tested against the latest versions of WordPress and WooCommerce

2023-08-18 - version 1.10.14
* tweak - tested against the latest version of WooCommerce

2023-08-12 - version 1.10.13
* add - added Microsoft UET preset
* add - improved Google Analytics 4 Advanced preset in version 1.2.0, now supports 'add_to_wishlist', 'remove_from_wishlist', 'change_language' and 'change_currency' events
* add - improved extension loader

2023-08-10 - version 1.10.12
* tweak - tested against the latest versions of WordPress and WooCommerce

2023-08-08 - version 1.10.11
* add - added support for Tag Concierge Extension: Wishlists 1.1.0
* fix - fixed events inspector's console z-index property 

2023-08-05 - version 1.10.10
* add - added support for Tag Concierge Extension: Multilingual and Tag Concierge Extension: Wishlists

2023-08-04 - version 1.10.9
* add - added TikTok and Pinterest presets
* add - improved 'remove_from_cart' event

2023-07-28 - version 1.10.8
* fix - fixed issue 'remove_from_cart' event
* add - improved ecommerce events in 2.0.2 version of Facebook Pixel Advanced preset

2023-07-25 - version 1.10.7
* fix - fixed issue with product price in 'purchase' event
* tweak - tested against the latest version of WooCommerce

2023-07-07 - version 1.10.6
* add - improved user details in 2.0.0 version of Facebook Pixel Advanced preset 
* tweak - tested against the latest version of WooCommerce

2023-06-24 - version 1.10.5
* add - added 'user_data' event with customer email and phone
* fix - fixed missing currency in 'add_to_cart' event from WooCommerce Quick View modal context
* fix - fixed missing user id when GTM is loaded outside the plugin

2023-06-16 - version 1.10.4
* add - added support for advanced server-side extension
* tweak - tested against the latest version of WooCommerce

2023-05-28 - version 1.10.3
* add - added `abandon_cart` and `abandon_checkout` events after tab/browser close
* fix - fixed 'gtm_ecommerce_woo_event_after_processing' filter
* tweak - tested against the latest version of WordPress

2023-05-19 - version 1.10.2
* add - added 'gtm_ecommerce_woo_event_after_processing' filter after event object data processing
* add - added Google Tag Manager dataLayer clearing before pushing ecommerce events
* add - added 'currency' property to ecommerce events
* tweak - tested against the latest version of WordPress

2023-05-12 - version 1.10.1
* tweak - tested compatibility with the latest versions of WordPress and WooCommerce

2023-04-21 - version 1.10.0
* add - added `item_brand` support compatible with WooCommerce Brands, Yith WooCommerce Brands and Yith WooCommerce Brands Premium

2023-04-14 - version 1.9.0
* add - added support for WooCommerce Quick View plugin-related events: `select_item`, `view_item` and `add_to_cart`
* tweak - tested compatibility with the latest versions of WordPress and WooCommerce

2023-04-10 - version 1.8.3
* add - declare compatibility with WooCommerce High-Performance Order Storage (HPOS)

2023-04-07 - version 1.8.2
* add - added support for `view_cart`, `add_payment_info` and `add_shipping_info` events in GTM preset
* fix - fixed Google Analytics 4 `user_id` feature
* fix - fixed Google Ads Dynamic Remarketing issue with item `id` in GTM preset
* tweak - tested compatibility with the latest versions of WordPress and WooCommerce

2023-03-31 - version 1.8.1
* fix - fixed issue with preset download
* tweak - tested compatibility with the latest versions of WordPress and WooCommerce

2023-03-24 - version 1.8.0
* new - added logged-in client id tracking
* fix - fixed `select_item` event - now works with `view products` and `select options` in grouped products and products variants
* delete - removed beta features - Theme Validator and Monitor

2023-03-18 - version 1.7.6
* fix issue with casting `value` to float

2023-03-17 - version 1.7.5
* add missing `coupon` param to events: `add_billing_info`, `add_payment_info`, `add_shipping_info`, `begin_checkout`
* fix `value` param when coupon is applied to cart
* split events with large item list (with more than 25 items) into multiple events to avoid exceeding the http request size limit
* test with the latest versions of WordPress and WooCommerce

2023-03-10 - version 1.7.4
* fix issue with `remove_from_cart`
* introduce global javascript object as product data storage that fixes missing/broken product data in some contexts
* remove unsupported scheduled event
* test with latest versions of WordPress and WooCommerce

2022-10-29 - version 1.7.3
* fix issue with downloading advanced presets
* test with latest versions of WordPress and WooCommerce

2022-10-17 - version 1.7.2
* fix remove_from_cart to prevent errors
* more robust begin_checkout tracking

2022-08-22 - version 1.7.1
* fixed bug in server-side utility
* removed cfasync attribute that was causing issues in certain scenarios
* removed notification about inactive WooCommerce installation

2022-08-15 - version 1.7.0
* improved tracking `add_to_cart` and `remove_from_cart` when updating cart quantities
* fixed handling variations when tracking `add_to_cart` on reload
* added beta support for server-side tracking
* test against latest WooCommerce and WordPress versions

2022-08-04 - version 1.6.2
* improve handling `add_to_cart` on dynamic product pages
* split checkout events as dedicated events
* added custom parameter to payments to track payment method
* improved handling `remove_from_cart` for mini-cart
* added 'data-cfasync' attribute
* ask for feedback to enhance user support
* upgraded dependencies
* fixed minor PHP notifications

2022-06-29 - version 1.6.1
* fix casting issue on PHP 8.0

2022-06-23 - version 1.6.0
* introduced internal settings API to control eCommerce events behavior
* fixes to add_to_cart event, allow to track add_to_cart with redirect, not only AJAX
* add `value` property to all events
* introduce `gtm_ecommerce_woo_event` filter and ability to add extra properties
* allow to disable `view_item_list` on single product page using the internal settings API
* enhance deduplication feature to handle custom order confirmation redirects
* improve handling product categories
* remove testing code
* test against latest WooCommerce and WordPress versions
* introduce secured endpoint for obtaining debugging info
* introduce `view_cart` event
* introduce basic data-points for Google Ads Enhanced Conversion
* experimental checkout events: `add_billing_info`, `add_shipping_info`, `add_payment_info`

2021-11-05 - version 1.5.2
* fix notices when the_post hook happens before wp_head
* switch the monitoring API to edge endpoints for performance gains

2021-10-22 - version 1.5.1
* preset versioning
* changed simple & variable products add_to_cart handling for better JS compatibility
* new version of automated theme validator


2021-10-14 - version 1.5.0
* add list params for add_to_cart and select_item events
* track purchase params on top level of ecommerce object for future changes
* support migrating from FREE to PRO version
* test against most recent version of WordPress and WooCommerce

2021-05-25 - version 1.4.1
* test against most recent version of WordPress and WooCommerce

2021-05-21 - version 1.4.0
* fix tax and shipping values
* purchase event now is tracked only once
* introduce filters to customize events and items
* enhancements to theme validator

2021-05-04 - version 1.3.0
* new tools for tracking verification: Event Inspector and Theme Validator
* move injecting dataLayer down in wp_footer hook to allow loading jQuery in the footer
* safeguard add_to_cart, view_item and view_item_list events when non-product is loaded in the page
* fix remove_from_cart when multiple products are removed one after another
* handle more edge cases for view_item_list when different products are loaded multiple times on a page

2021-04-19 - version 1.2.0
* rework settings with tabs
* presets in a grid for easier discovery and download
* supported events settings

2021-03-26 - version 1.1.0
* theme validator

2021-03-19 - version 1.0.4
* add_to_cart event handling fixes
* fix first item on archive for view_item_list event
* fix select_item for nested links

2021-03-07 - version 1.0.3
* fix core WP and WC hooks

2021-03-06 - version 1.0.2
* switch to high level WP hooks

2021-03-01 - version 1.0.1
* Adjust plugin naming
* Fix Variable Products
* Allow to prevent loading GTM snippets

2021-01-31 - version 1.0.0
* Initial release

Testimonials

Benny O'Brien@benny_obie

The quick response from a friendly team member at @effectioshop honestly caught me off guard.
Nice work!


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Stuart Boyle@stuart_boyle

@effectioshop As an eCommerce developer, effectio.org has enabled me to reach higher expectations and my clients are very happy.


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How It Works

All WordPress derivative work is GPL in nature, so we improved items codebase and made it simpler for you to get results by using them. Installation and updates are fast with EffectIO Dashboard.

You can install the items directly too. EffectIO Dashboard is faster and on top, it blocks ads and notifications.

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Even though the code is mostly the same as for other vendors, we offer you a free tool to simplify site management and security for you. Most of our plugins are pre-activated. Some need an activation key that we provide for you.

EffectIO Dashboard helps you update and license all plugins and themes at the push of a button. Build your first shop or improve an existing one. In either case, this Free Plugin Manager offers hassle-free updates for premium plugins, secured and all in one place. 

Money Back Guarantee

All items are working and are thoroughly tested. They have no limitations of features. If the items have errors and we cannot help you fix them, we give you the money back.

We believe that the entire ecosystem can be confusing and expensive. Hence, we offer freelancers, small business owners and agencies a low-cost monthly fee in order to stop worrying about investing a large amount of money in the beginning. If you make money with your shop you will surely see the value of our subscription in the long run.

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