EffectIO Aurum 4.0.9

$5.99

Drop-in compatible replacement & Licensed Product

Aurum is a clean and minimalist WooCommerce theme with a live page builder, multilingual support, mega menu, wishlist, and ready-made demos for fashion, tech, and lifestyle stores. Aurum is a clean and minimalist WooCommerce theme built to provide a smooth shopping experience for store owners and customers.

Released on: 2026-10-21

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Description:

Aurum is a clean and minimalist WooCommerce theme built to provide a smooth shopping experience for both store owners and customers. It suits many types of online stores, including clothing shops, bookstores, electronics stores, and jewelry shops. The theme is easy to customize, fast, and designed to perform well, making it a solid choice for building any kind of e-commerce website.

Store builders can start from ready-made demos for fashion, jewelry, tech, and bookstore projects, installed with a one-click installer. Pages are assembled with a drag and drop page builder and a live site customizer. The theme is fully translatable and certified by WPML, with support for right to left languages such as Arabic and Hebrew. Navigation can be extended with a mega menu through the UberMenu plugin, and four header layouts are available, including transparent and centered styles. A font management library provides access to more than 17,000 fonts from six sources.

Shoppers can add products to a wishlist, manage them on a page, and purchase later. The package includes the premium sliders Slider Revolution and LayerSlider. Lazy loading defers initialization of products and other elements until they are viewed, and the responsive design fits any screen or window size. Aurum holds a high average rating from more than 450 customer reviews.

The vendor’s own page for Aurum has the full details.

Main Features of Aurum:

  • Live drag and drop page builder with tons of elements and a live site customizer
  • Multilingual and fully translatable, WPML certified, with RTL language support for Arabic and Hebrew
  • Mega menu support through the UberMenu plugin
  • Wishlist option that lets users save products to purchase later
  • One-click installer for pre-built demos including Fashion, Jewelry, Tech Store, and Bookstore
  • Two premium sliders included for free, Slider Revolution and LayerSlider
  • Lazy loading and responsive design so pages load fast and fit any screen size

EffectIO members receive updates through the managed update channel. Install the EffectIO Connect plugin on your site and it handles activation, updates and licensing automatically.

Need a dashboard view of all your EffectIO assets? The EffectIO Dashboard shows what is installed, what is licensed, and what has an update available.

The 4.0.9 version stays on this update channel for the subscription year.

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Aurum is a clean and minimalist WooCommerce theme built to provide a smooth shopping experience for store owners and customers.

Testimonials

Benny O'Brien@benny_obie

The quick response from a friendly team member at @effectioshop honestly caught me off guard.
Nice work!


Stuart Boyle@stuart_boyle

@effectioshop As an eCommerce developer, effectio.org has enabled me to reach higher expectations and my clients are very happy.


22,000+ Users · 180 Countries
Trusted by freelancers, agencies & store owners worldwide

How It Works

Install the free EffectIO Dashboard plugin on your WordPress site. It connects to the EffectIO catalog, detects every premium plugin and theme you own, and gives you a single hub to manage licenses, run updates, and keep your admin panel clean — all from one screen.

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Get Started in 3 Steps

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Download the EffectIO Dashboard zip and install it via Plugins → Add New → Upload.

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Open EffectIO → Catalog in your admin panel. The dashboard auto-detects your installed items and matches them to your licenses.

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Keep everything current with one-click updates. Manage licenses, block nag notices, and enjoy a cleaner WordPress experience.

Licenses

All WordPress derivative work is GPL-licensed. Most items are pre-activated and ready to use. Some require an activation key — we provide it with your purchase, and the Dashboard lets you apply it in seconds.

Club members enjoy bulk activation: activate every eligible item at once with a single click. No more entering keys one by one.

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