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WooCommerce MSRP Pricing

EffectIO WooCommerce MSRP Pricing

Original price was: $49.00.Current price is: $12.99. / year

Drop-in compatible replacement & Licensed Product

WooCommerce MSRP Pricing allows you to define and display Manufacturer Suggested Retail Prices on the sales pages to your customers. Version: 3.4.21 A WooCommerce extension that lets you flag Manufacturer Suggested Retail Prices against products, and display them on the front end.

Released on: 2026-03-06

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WooCommerce MSRP Pricing allows you to define and display Manufacturer Suggested Retail Prices on the sales pages to your customers. As a result, your customers can see why it’s a good idea to buy from you.

How WooCommerce MSRP Pricing works?

You can see an extra field on your product edit screens, with the normal pricing information, labelled MSRP. You can enter the MSRP here and it will be shown on the front end to your customers. If you’re bulk importing products, then you can import the Manufacturer Suggested Retail Prices by using meta: _msrp.

By default the Manufacturer Suggested Retail Prices is shown as struck-out, much like a sale price. However, you can style these however you want.

WooCommerce-MSRP-Pricing_Field

MSRP Field

You can add the MSRP Price that will be shown in the front end.

WooCommerce-MSRP-Pricing_front-end

Front End

Here is how the customer sees the pricing of the products.

1 review for EffectIO WooCommerce MSRP Pricing 4.2.5

  1. sofiakurtz5 –

    You can see an extra field on your product edit screens, with the normal pricing information, labelled MSRP. You can enter the MSRP here and it will be shown on the front end to your customers.

Add a review

A WooCommerce extension that lets you flag Manufacturer Suggested Retail Prices against products, and display them on the front end.

2026.03.02 — version 4.2.5
  • Update: WooCommerce compatibility up to 10.6
2026.01.26 — version 4.2.4
  • Update: WooCommerce compatibility up to 10.5
2025.08.13 — version 4.2.3
  • Update: WooCommerce compatibility up to 10.1
2025.06.02 — version 4.2.2
  • Update: WooCommerce compatibility up to 9.9
2025.03.20 — version 4.2.1
  • Update: Internal re-packaging
2025.03.19 — version 4.2.0
  • New: Introduce woocommerce_msrp_product_msrp_frontend filter for filtering frontend MSRP
  • Update: Various internal updates
  • Update: WooCommerce compatibility up to 9.8
2024.10.11 — version 4.1.0
  • New: MSRP prices can be edited under "Quick Edit"
  • New: MSRP prices are displayed on the product list screen (can be disabled)
  • Update: WooCommerce compatibility up to 9.4
2024.09.09 — version 4.0.1
  • Update: Internal reorganisation & modernisation
  • Update: WooCommerce compatibility up to 9.3
  • Fix: Resolve issue where importer could record zero-value MSRPs
2024.06.17 — version 3.5.2
  • Update: WooCommerce compatibility up to 9.0
2024.04.08 — version 3.5.1
  • Update: WooCommerce compatibility up to 8.8
2024.03.06 — version 3.5.0
  • Update: WooCommerce compatibility up to 8.7
  • Fix: Resolve issues where zero MSRP could be displayed on variable products on some configurations
2024.01.23 — version 3.4.26
  • Update: WooCommerce compatibility up to 8.5
2023.12.11 — version 3.4.24
  • Update: Compatibility with Cart & Checkout blocks
2023.12.06 — version 3.4.23
  • Update: WooCommerce compatibility up to 8.4
2023.10.02 — version 3.4.22
  • Update: WooCommerce 8.2 compatibility
2023.09.11 — version 3.4.21
  • Update: WooCommerce 8.1 compatibility
2023.07.26 — version 3.4.20
  • Update: WooCommerce 8.0 compatibility
2023.07.05 — version 3.4.19
  • Update: WooCommerce 7.9 compatibility
  • Change: Ensure plugin strings are correctly escaped
2023.06.05 — version 3.4.18
  • Update: WooCommerce 7.8 compatibility
2023.05.03 — version 3.4.17
  • Update: WooCommerce 7.7 compatibility
2023.04.05 — version 3.4.16
  • Update: WooCommerce 7.6 compatibility
2023.03.06 — version 3.4.15
  • Update: WooCommerce compatibility up to 7.5
  • Update: Support for High Performance Order Storage
2023.02.10 — version 3.4.14
  • Update: WooCommerce compatibility up to 7.4
2023.01.05 — version 3.4.13
  • Update: WooCommerce compatibility up to 7.3
2022.11.30 — version 3.4.12
  • New: WooCommerce compatibility up to 7.2
2022.11.02 — version 3.4.11
  • New: WooCommerce compatibility up to 7.1
2022.09.28 — version 3.4.10
  • New: WooCommerce compatibility up to 7.0
2022.08.24 — version 3.4.9
  • New: WooCommerce compatibility up to 6.9
2022.08.01 — version 3.4.8
  • New: WooCommerce compatibility up to 6.8
2022.05.25 — version 3.4.7
  • Fix: Fix issue where an error could be thrown is some variations had no prices set
2022.05.10 — version 3.4.6
  • Change: WooCommerce compatibility up to 6.5
2022.04.13 — version 3.4.5
  • Change: WooCommerce compatibility up to 6.4
2022.01.03 — version 3.4.4
  • Change: WooCommerce compatibility up to 6.3
2021.12.06 — version 3.4.3
  • Fix: Fix issue where settings wouldn't show on some multi-site setups
2021.12.06 — version 3.4.2
  • Change: WooCommerce compatibility up to WooCommerce 6.0
2021.08.16 — version 3.4.1
  • Change: WooCommerce 5.6 compatibility
2021.06.29 — version 3.4.0
  • Change: WooCommerce 5.5 compatibility
  • Change: MSRP strings, including separators are now translatable
  • Fix: Remove legacy updater code that caused odd messages on multi-site installations
2021.06.01 — version 3.3.1
  • Change: WooCommerce 5.4 compatibility
2021.05.17 — version 3.3.0
  • New: Compatibility with WooCommerce Product Feeds extension
2021.04.28 — version 3.2.2
  • Change: WooCommerce 5.3 compatibility
2021.03.29 — version 3.2.1
  • Change: WooCommerce 5.2 compatibility
2021.02.02 — version 3.2.0
  • Change: Work around warnings caused when REST product hooks fired with incomplete product objects
  • Change: WooCommerce 4.9 & 5.0 compatibility
2020.12.07 — version 3.1.2
  • Change: WooCommerce 4.8 compatibility
2020.11.11 — version 3.1.1
  • Change: WooCommerce 4.7 compatibility
2020.11.04 — version 3.1.0
  • New: product_msrp_info shortcode can be used without specifying product ID
2020.10.12 — version 3.0.2
  • Fix: Correctly handle some combinations of tax settings
2020.10.05 — version 3.0.1
  • Change: WooCommerce 4.6 compatibility
2020.09.21 — version 3.0.0
  • New: Alternative MSRP display mode ("Show if your price is lower than MSRP")
  • Change: Reword MSRP display modes for clarity
  • Change: Remove compatibility with no longer supported WooCommerce versions
2020.09.09 — version 2.9.17
  • Change: WooCommerce 4.5 compatibility
2020.07.02 — version 2.9.16
  • Change: WooCommerce 4.3 compatibility

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Benny O'Brien@benny_obie

The quick response from a friendly team member at @effectioshop honestly caught me off guard.
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Stuart Boyle@stuart_boyle

@effectioshop As an eCommerce developer, effectio.org has enabled me to reach higher expectations and my clients are very happy.


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